The most effective way to get people to click on a tweet to read the full thread behind it is to attract their attention by saying something counterintuitive or surprising. People won’t see your cleverly worded fourth or fifth tweet if they don’t engage with your first. This is because Twitter, by default, hides most subsequent messages in long threads. Without a first tweet that makes people read on, your tweetstorm is losing a large percentage of its potential audience. In order for your tweetstorm to succeed, your first tweet needs to get people to click through to read the rest of it. 1️⃣ The Elevator Pitch: Exploiting the Curiosity Gap When this works well, it can expose your work to many, many more people than you would ever be likely to reach with a blog post alone. As people like and retweet that first tweet-sending it into the feeds of people you don’t know at all-you expose even more people to your little distribution-optimized thought bomb. If you make the first tweet work as a stand-alone message, and you make it effective as an enticement, then you unlock something potentially very powerful on the distribution side. It must also entice someone to click-either through the promise of some kind of specific, valuable knowledge, the use of a compelling narrative device, or the signaling of some kind of unique perspective. That way, people aren’t confused when they come across it, absent of its fellow tweets, in their feed. Your tweetstorm’s first tweet has to work as a singular message. It's the part of your tweetstorm people are (usually) most likely to retweet.It’s the hook that pulls them into the rest of the tweets.It’s the first part of your tweetstorm that people see in their feeds.The first tweet is the most important part of any tweetstorm because it is your tweetstorm’s elevator pitch: ![]() And Twitter wants your content to spread-unlike WordPress, which has no stake in your content’s success nor a means to bring it about-which means you’re swimming with the current on Twitter, not against it.īut to take advantage of Twitter’s unique distribution properties and get the most out of your tweetstorm, you need to understand a few things about both the structure of Twitter as a platform and about the psychology of using it. On Twitter, just a handful of people liking and retweeting parts of your tweetstorm will sway the algorithm to show your content to more people. On a blog, starting from nothing is incredibly challenging. It’s more punchy, more conversational and requires less setup.įor another, it’s easier to get eyeballs on the stuff you’re writing. For one, a tweetstorm is easier to write (once you’ve done it a few times) than a blog post.
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